I am thrilled to be a global brand ambassador for this iconic Australian brand.
Philadelphia 76er and NBA All-Star Ben Simmons has returned to his roots with today’s announcement that he is the new Four’N Twenty brand ambassador. The Melbourne-born player will represent and share his lifelong passion for the iconic Australian pie brand in Australia and the USA. The partnership includes an image of Ben and his name featured on product packs and in consumer promotions, an engaging media campaign and his enthusiastic support of the launch of new products in Australia and the USA.
“I’ve grown up eating Four’ Twenty pies and I still love them. I am thrilled to be a global brand ambassador for this iconic Australian brand. There is nothing better than a Four’N Twenty pie.” Simmons said.
The announcement of Simmons’ ambassadorship coincides with the exciting launch of Four’N Twenty’s Original Fan Food campaign, celebrating the deep-seated Australian ritual of eating a pie at sporting games. The campaign, which includes a partnership with Channel Seven, will see the brand release its first television commercial in years.
Four’N Twenty will also be releasing a new Philly Cheesesteak Traveller in October, combining Simmons’ two heritages – Australian and American – for the perfect new fan food.